Looks like they're continuing to follow their grassroots marketing strategy. Novell recently created a Novell channel on YouTube. They always made many videos for BrainShare, and I see some vids from BrainShares past up there already. So if you were wandering the internet looking for the Novell PC/Mac spoofs, now you have an official channel to find them.
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They need technical videos in there. Maybe someone at Novell will take the time to do that.